What is a Customer Engagement Platform? + Best of 2023
A customer engagement platform is a single piece of software that tracks, manages, and enables interactions with your prospects and customers. It integrates with customer engagement tools like email, direct messaging, chatbots, and more. Think of a customer engagement platform like a command center. You can access all your communication channels and engagement tools from it and use them as building blocks for creating automated, omnichannel workflows. Best of all, you can activate and manage these workflows without leaving your platform. How a customer engagement platform works Consider a scenario where a user named John Doe registers for an account on...