Push notification advertisements are psychological triggers included into digital strategies, not only pop-ups. Because people are conditioned to respond quickly to stimuli, the most effective push notification ad are brief and urgent. People are inclined to notice and react to messages that pique their interest or offer instant benefit, according to the psychology of attention. According to psychologist B.F. Skinner's reinforcement theory, best push notification ads that provide incentives or acknowledgement frequently have the best results. To keep users interested without being overbearing, gamified applications employ varied reinforcement, a psychological strategy that may become addictive in situations like gaming or...